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WeCrest Beginner Tutorial
This tutorial is made to help you get kick-started on learning the basics of WeCrest. Enjoy the journey!
Start
Quick tour of WeCrest – your trademark business development tool
This video will give you an overview of your WeCrest account.
10% completed
Quick tour of WeCrest – your trademark business development tool
What you’ve learned:
1
Login at wecrest.com/login
2
Web-based, accessible from all devices (desktop recommended)
3
Every provisional trademark refusal in the Madrid System
4
4 analytics tools: General Statistics, Country Rankings, Filer Rankings, Specific Search, 1 email marketing tool: Madrid Notifier
20% completed
How to email international clients in less than 2 minutes
Do business development quicker with WeCrest.
30% completed
How to email international clients in less than 2 minutes
What you’ve learned:
1
New Madrid trademark refusals are updated daily
2
Filter cases by filer, country, inscription date and more
3
Case details are inserted automatically for each case
4
Official refusal PDF from WIPO automatically attached
5
Emails can be edited before sending
6
Email addresses can be searched quickly with hunter.io Chrome browser extension
40% completed
Baby steps: The only 2 things you need to use WeCrest’s patented Madrid Notifier
Set up your Madrid Notifier and start your WeCrest journey.
50% completed
Baby steps: The only 2 things you need to use WeCrest’s patented Madrid Notifier
What you’ve learned:
1
Write your email template in MS Word
2
Go to www.wecrest.com/settings
3
Paste email text in Madrid Notifier template ‘Keep formatting’
4
Enter SMTP info to use your firm’s email address
60% completed
Who are the clients with the most cases?
Focus your business development activities on the firms that can bring you cases.
65% completed
Who are the clients with the most cases?
What you’ve learned:
1
Filter by holder or representative, country, or city
2
Meet high potential clients at conferences, business trips, or online meetings
70% completed
Get insights about potential clients for reciprocity
See whether your long-standing international clients have sent you all their refusal cases.
80% completed
Get insights about potential clients for reciprocity
What you’ve learned:
1
Use Specific Search or Madrid Notifier Search to review cases of specific filers
2
See whether your long-standing international clients have sent you all their refusal cases
3
Paste email text in Madrid Notifier template ‘Keep formatting’
4
Use this information to negotiate reciprocity agreements
85% completed
Where are your high potential clients from?
Focus on the countries with the most cases. Now, you know where your next business trip will take you.
90% completed
Where are your high potential clients from?
What you’ve learned:
1
Ranking countries by number of provisional refusals in your jurisdiction
2
Tailor your communication and thought leadership strategy to the needs of your target countries
95% completed
Congrats! That wasn't so hard, was it?
Thank you for taking the time to complete the tutorial. Now, lets get started!
Take me to WeCrest!
