The year is 2019, and you’ve just returned from INTA in Boston in May with contacts of attorneys around the world. A few of these contacts have brought you a case for your firm, and for the rest that haven’t, you’ve still managed to forge great friendships and memories. You can’t contain your excitement for INTA next year - the one great opportunity to build your network and cultivate your international client base - until you’re told that the pandemic will put a pause on all physical conferences.
Fear not! The alternative of setting up virtual meetings is quite straightforward and to be candid, much more efficient in terms of cost and energy. So how would you go about setting up a virtual conference? We suggest the following general outline.
If you are unsure of which firms you should contact, online directories give you the contact information of all participants, so you already have the means to reach the recipients of your email! However, contacting every single person seems a bit of an overkill. Perhaps a good start to narrowing down your target firms would be to target countries that receive the most work from your jurisdiction, or even better, specific firms that receive the most work from your jurisdiction and are eager for reciprocity. IP business development tools like WeCrest can easily help you identify your target audience.
Another way to find email addresses online would be to download and use the free Google Chrome extension hunter.io, which helps you find email addresses on any website in a matter of seconds. Simply go to your target firm’s website and click on their little orange wolf icon on the top right corner of your browser.
It seems utterly unfair that some people possess the gift of crafting great professional emails, while others require years of excruciating email-writing experience to finally understand the gist. Thankfully, we’ve put together some best practices.
Of course, it would be ideal if your contacts responded to you right away. In the case you feel that your email has been accidentally buried in their inbox, send them a gentle reminder to follow-up reaffirming your intentions to connect. This article provides a helpful understanding of crafting your follow-up emails.
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